GrowWithAnant

Digital Marketer | Google Ads | Analytics

Hi, I’m Anant Raj, I build paid advertising campaigns, landing pages and conversion tracking systems to understand what drives measurable marketing results.
From Google Ads campaign execution to GA4, GTM and marketing analytics, I focus on turning campaign data into practical decisions.
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Practical Experience Across the Marketing Funnel

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Google Ads Campaign Experience

Executed a small-budget home cleaning campaign and reviewed real advertising metrics, including spend, impressions, clicks and CPC.

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Campaign Setup & Landing Pages

Built Google and Meta lead-generation campaign setups for a gym membership offer, including ad assets and landing-page planning.

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Conversion Tracking & Analytics

Configured and tested GTM and GA4 event tracking to measure form submissions and understand the relationship between website activity and marketing goals.

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House Cleaning Search Campaign

A practical Google Search Ads experiment focused on understanding keyword targeting, search intent, traffic quality and conversion performance

₹616  Spend       1.33K  Impressions

70 Clicks      1 Conversion

Campaign Video

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IronCore Fitness Case Study

This performance marketing case study documents my hands-on work building a lead-generation campaign setup for IronCore Fitness, a gym concept targeting potential members in Delhi, India.

Campaign Video

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Geyser Repair Search Campaign (Demo)

A practical Google Search Ads experiment focused on understanding keyword targeting, search intent, traffic quality and conversion performance

₹2000  Spend       2.2K  Impressions

150 Clicks      3 Conversion

(This is Simulated Project , Based on Assumption)

Skills & Capabilities

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Google Ads

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Google Tag Manager

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Google Analytics 4

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WordPress

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Excel

My Approach to Performance Marketing

01. Research

Understand the business objective, target audience, search intent and competitive landscape.

02. Build

Create campaign structures, keywords, audiences, ad copy, creative assets and landing pages.

03. Measure

Configure and test conversion events using the relevant analytics and tracking tools.

04. Analyze

Review spend, impressions, clicks, CTR, CPC, conversions and lead quality wherever the required data is available.

05. Optimize

Identify opportunities for testing and improvement, implement changes and measure their impact before drawing conclusions.

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About me 

I’m Anant Raj, a BBA student specializing in Digital Marketing & AI with a strong interest in performance marketing and marketing analytics.

I enjoy working at the intersection of paid advertising, landing pages, conversion tracking and data analysis. Through practical projects, I’ve been learning how campaigns are structured, how tracking is validated and how performance data can inform better marketing decisions.

I’m continuing to develop my skills through hands-on projects and am looking for opportunities to contribute to a performance marketing, paid media or marketing analytics team.

My approach is simple: understand the objective, measure what matters, analyze the evidence and keep improving.

Let's Build Something Measurable.

I’m open to performance marketing, paid media and marketing analytics internship opportunities, as well as relevant digital marketing projects.

If you’re looking for someone who enjoys learning through practical execution and data analysis, let’s connect.

Contact Me
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